Are Organic Search Results Becoming a Thing of the Past?
Am I missing something here? Does anyone care about organic search results anymore or have we all just gotten so caught up in this social media game that we have forgotten what it’s “suppose” to be like?
I don’t know. There is something that just doesn’t feel right about this massive Social Media movement, and the amount of power it is starting to gain. I mean don’t get me wrong. The move toward people being more active on social media will only help MY business, BUT I still can’t help but have my reservations about the whole thing.
Then again, was there ever really organic search results to begin with? Ok, so I’m getting a little philosophical, but isn’t it all just a game of whoever has the most resources (time, money, staff, etc) to outsource or be fortunate enough to have an in-house team of SEOs optimizing your site day in and day out wins the SERP game. Or is it that successful companies are first and foremost successful because of their products/services and therefore worthy of showing up in the top rankings of the organic search results?
WOW, I almost convinced myself that that’s how it works. LOL!
Ok, all B.S. aside. It is my personal belief that social media has too much of an impact of search results. We all know that most of our friends, fans, followers, circles, connections, etc. are not really those at all. I mean seriously, do you really have 25,ooo people Mr. Joe Blow that want to read your awesome tweets? Conversely, do you really enjoy sifting through your 25,000 people who you follow’s super important tweets?
Let’s get real people.
With Google + Circles manipulating Google searches with personalized search results and the Bing/FB love affair it seems to me that the key now-a-days is to friend, fan, follow, blah, blah, blah as many people as you possibly can without giving thought to what they do and who they are. How is any of this beneficial??? Ok, so you say, “then don’t do that, keep it ‘organic’ and only like, follow, etc people and businesses that you actually do like and/or would do business with”. LOL!! OK! Who’s gonna play by that rule for long when they see their competition passing them by because they are more “popular” on Facebook?
Here’s my real concern:
Most of us know someone, or have experienced ourselves, the financial and time constraint of running your own business, especially if you are a start-up business. I only think it’s right that focusing on the most important part of the business – great products/services, excellent customer support and yes, marketing, that businesses have a fair shot of ranking organically in the search engines by doing some good old-fashioned, white-hat SEO mixed with a little Social Media to stay fresh and keep customers informed, and not be overly concerned with a popularity contest.
Again, don’t get me wrong. Yes, I do believe that we have to grow with the times as business owners and marketers. I also like Social Media a lot, in fact, I chose to incorporate Social Media Services into what I do for a living and know it can be HUGELY beneficial when used appropriately. I just think Google and Bing need to stay out of it.