SEO in a Nutshell

January 29, 2013

SEO Best Practices Summed Up

SEO in a Nutshell

I’ve always prided myself on being able to focus on and complete one task at a time – until I became a Search Engine Optimizer (SEO) and Social Media marketer. It doesn’t seem to matter which tactics I use, I inevitably wind up with two (sometimes three) internet browsers open with a minimum of 12 tabs open. – each with a MUST READ SEO article or blog post on digital marketing, web design, software and tools, tutorials, oh and not to meniton my website and social networks.  I call this internet ADD.

There is so much information on the web today that it is impossible to keep up. I subscribe to some of the more well-known blogs and Search Engine Optimization sites such as Jeff Bullas blog. He is a leader in the blogging world and gives great tips on how to build a successful blog yourself. Another industry leader is Search Engine Journal offering SEO tools, social media marketing strategies, link building advice and more. My point in telling you this is with just these two sites alone it is easy to get sidetracked reading tons of great search engine optimization and social media marketing tips. In fact, I already had an internet ADD spell while writing this blog post, but I’m back…for now.

Anyway, while doing my daily research I came across an old blog post from 2010 that I really liked on best practices for using long-tail keywords in your SEO strategy. It was so on-point that it is STILL relevant today. So, I decided to revive it in a summed up version by creating this blog post.

Great SEO in a Nutshell tips:

Quoted from Wordtracker in a post by Mark Nunney on 04 March 2010

• Plan the structure of your site’s content, organizing it into categories, e.g. sports cars and family cars for a car site.
• Allocate (e.g.‘tag’) existing content to relevant categories.
• Each category has a category home page, e.g. a sports car page, that lists links to relevant pages on your site.
• For each category, find target keywords (of course I really mean keyword niches). E.g. italian sports cars, sports car insurance.
• If a keyword niche is big then make it a category. E.g. Italian sports cars might become a category. Planning a site’s structure can be a big job.
• For each target keyword, commission or write a long article with lots of words.
• Don’t sweat on the individual keywords within your articles. Leaving that copy natural will target 1000s (sometimes 10s of thousands) of keywords. The big job is the initial keyword research and subsequent site planning.
• Analyze results. Which keyword niches bring the most response? Continue your keyword research – looking for more keyword niches to target.

Short and to the point, which is just how I need it to not get distracted by more internet marketing tips and blogs out there.

SEO does not have to be complicated, and it does not have to feel like a never-ending, often times losing battle. It is all in the foundation of the keywords and site planning. Once you have that, the next part comes down to consistency, testing and revising and of course a good, solid off-page SEO back-linking strategy.

So there it is, SEO in a Nutshell. For more tips on SEO, web design and social media marketing check out my other blog posts.

I always love good, solid feedback. So, please feel free to leave your comments, questions, tips and/or suggestions below.

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